Aku rasa most of you all mesti ada langgan Astro, kan? Dgn harga yg ble tahan murah (bkn cam Amy Search ckp "berbaloi-baloi") ble kata semua rumah mesti ada 1 kuali Astro terpacak kat dinding umah. Aku subscribe Astro semata-mata kerana ada pakej sukannye. Tgk ape lagi..bola la. If ingat blk time blajo dolu2 ar... aku sanggup fly semata2 utk tgk bola kat kedai mamak or cafe memana yg ada Astro. Maklum ar... dolu astro kan mahal gedabak. Sehinggit lagi nak jejak rm1k beb!!
Tu dulu ar...tp skrg nih mungkin disebabkan dah ramai yg dah langgan, harga pon dah murah. Nak langgan, cume perlu byr upah pemasangan jer. Xder kena byr ape2 lagi except monthly payment jer. Tp yg x sedap nye, baru2 ni aku dpt surat dari Astro:
Encik/Puan/Cik MOHD MOZEHAN B ZAINAL (Berapa jantina daa...)
Pakej Sukan Astro - Harga Baru
Bla..bla..bla..bla... Hakikatnya kos penyiaran acara sukan di seluruh dunia terus meningkat. Sejak sekian lama Astro telah menyerap kenaikan kos penyiaran ini dan dapat terus mengekalkan harga pakej sukan kami pada tahap yang terendah di rantau ini. Namun begitu, penyerapan kos penyiaran kos penyiaran acara sukan ini tidak dapat diteruskan lagi dan untuk memastikan Astro terus dapat menawarkan acara2 sukan antarabangsa dan tempatan yang hebat ini kepada anda, harga pakej sukan Astro ini perlu dinilai semula.
Bla..bla..bla..
Harga pakej semasa: RM59.xx
Harga pakej baru: RM71.xx
Bagi memudahkan urusan anda, kami akan mengemaskinikan penyata akaun bulanan anda secara automatik dan harga pakej sukan astro yang baru akan ditunjukkan di dalam penyata akaun bulanan anda yang berikutnya.
WTF!! Sesuka mak bapak dia jer nak naik kan... ingat aku ni cop duit ke! (Ayat yg ayah aku suke pakai time marah aku nak mintak duit). If gaji aku naik, ok gak ler. Mungkin aku ble terima. Tp xder angin, xder ribut..tetiba jer naik. Hangin ar aku. If betul ar kos naik, apsal time myk turun harga, ko x turun harga sama? Ni myk x naik lg, ko dah naik dulu plak? Siut je.
Parents aku & parents in law aku dah sms bgtau suruh cancel kan terus Astro diorg. Erma pon nak cancelkan pakej sukan aku (sbb dia yg byr astro..hehe) tukar pakej lain..aku x tau nak ckp ape. Kesian plak mak ayah & mak abah aku. If cancel Astro, bosan plak diorg. Nak coverkan, byk seh!! Either aku kongsi ngan ema or cancel terus jer Astro nye.
X pasal...pasal jer nyusahkan aku. Kalau gaji aku 5 angka tetiap bln, xpe gak. Ini 5 angka menganga tiap tahun ader la! Tension!!
Pandai plak tuh...time BPL season baru nak start la, baru nak naikkan. Nmpk x how they play their market strategy? Sxxl!!
Byknyer menyumpah..adoi..astagrfirullah. ngucap An..
Skrg nih aku ngan Erma tgh bajet, whether nak continue or not subscribing Astro.. Haih..byk lagi yg patut aku pk selain dr benda Astro nih!
1 comment:
Saturday August 1, 2009
Higher subscription fees to ease pressure on Astro
By LEE KIAN SEONG
PETALING JAYA: Astro All Asia Networks plc’s plan to raise its subscription price is expected to mitigate the pressure from the escalating content cost and on earnings going forward.
According to OSK Research, Astro will be raising the subscription fee for its popular sports package by RM12 per month effective today.
The research house said in a report the price hike would help offset the sharp increase in sports content cost and mitigate the anticipated pressure on earnings arising from the introduction of new channels.
Content cost as a percentage of revenue surged to 37% in the first quarter ended April 30 from 35% in the preceding quarter.
“The upcoming tender for the new Barclays Premier League season is also pressuring the company’s earnings as the asking price is likely to be at least 20% higher than the previous season,” it said.
The brokerage said based on the guidance that 70% of Astro’s subscribers were on the sports package, the price hike would translate into an effective increase of RM8.40 per month per subscriber.
“We estimate this would bump up Astro’s financial year ending Jan 31 (FY10) earnings by 8.3%, based on a six-month impact for FY10 and 16.2% for FY11,” it said.
OSK did not rule out the possibility of further subscription fee rise in the near future, given the expected launch of high definition (HD) content by year-end.
The increase on vernacular as well as fresh offerings with the added transponder capacity from the new Measat-3A satellite were other factors favouring the future price hike.
It last raised its subscription rates in mid-2007 by RM5 to RM15. Before that, rates rose by RM5 across the board in 2004.
OSK upgraded Astro’s average revenue per user assumptions for FY10 and FY11 to RM83 and RM90 from RM81 and RM83 respectively previously.
“We raised our capital expenditure forecast for FY10 and FY11 to RM300mil from RM200mil to reflect the progressive upgrade on Astro’s broadcasting infrastructure to be HD-enabled and ancillary upgrade for its customer relationship management equipment,” the report said.
OSK maintained its conservative subscriber growth assumptions for FY10/11 of 240,000 net additions.
The research house maintained its “trading buy” premised on a potential value accretive restructuring exercise in the offing and its steady Malaysian operations, and revised its target price to RM3.92.
- Astro mmg teruk!!
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